The commute to NEOM has to be my favourite – I just have done this journey a dozen times. As you leave Tabuk, you’re plunged into a stunning desert landscape. The drive takes you through a sea of red sand, leading up to rugged mountains. As you approach Jabal Al Shati, the desert meets the sea, and the geological wonders give way to a breathtaking coastal view. This journey is about freedom, adventure, and the awe-inspiring natural beauty that Saudi Arabia has quietly preserved.

What a great start to my working week.
neom saudiarabia